MEET NINA ANAKAR
COMMUNITY MARKETING • SWEETGREEN
In a place like NYC, where trends are quick to come and go, “community” has become a buzzword that is so often used yet not practiced. Fitness has very much become a fad, making it tough to find people who care about actual health. When I met Nina Anakar, she embodied her community marketing role at sweetgreen, (the go-to salad spot that very much believes in selling much more than salad), so well, in such an authentic way, that my criticism and skepticism around people who work in these trendy marketing landscapes completely dissolved. Not only that, but I became a firm sweetgreen believer and backer. (Anyone who stands in that NoMad lunch line at 1 PM knows what dedication is).
There’s a calmness about Nina that makes sense when you find out she’s from San Diego. But there’s also a passion that drives her to see communities being served. Because of her ability to see where connection and community collide, our BWOB friends and family were the first to help open #sgwilliamsburg bringing people from across BK to N. 4th Street.
We asked Nina about her favorite, go-to spots in Brooklyn and her answers very much describe her while embodying sweetgreen’s mantra: where passion and purpose come together.
INTERVIEW: SARAH KIM
PHOTOGRAPHY: HERMAN YUNG and Madeline Turner
sweetgreen Williamsburg for lunch. We don't have an office in NYC yet, so I spend a lot of time in our restaurants. I've gotten very close with our team here, so it definitely feels like a home away from home. And the amount of kale I eat all week leaves me totally guilt-free on the weekends :)
162 N. 4th St., BKLYN
DANCE: KULA YOGA PROJECT
I like to sneak away from work for the 4 pm Honey Flow class. It's an hour of challenging vinyasa followed by 30 minutes of restorative. The light in the studio is amazing at this time, and it's a fun way to recharge before getting back to work.
85 N. 3rd St., BKLYN
THINK: GRAND FERRY PARK
On the water at Grand street. It's my spot. If I have time, I like to walk the long way home from the L and sit here for a bit, especially around sunset. I also come here to catch up with my mom on the phone, which usually takes awhile.
Grand St. and River St., BKLYN
SHOP: CREST HARDWARE
I'm obsessed with plants, and their greenhouse is great. Franklin the pig is also amazing. I remember when I discovered this place. During my first few months in Brooklyn, I went back every weekend to add a plant to my collection (and say hi to Franklin).
558 Metropolitan Ave., BKLYN
For dinner, for the burger. It's my favorite restaurant in New York. If you know, you know.
85 Broadway, BKLYN
READ: 66 HOPE CAFE
I love everything about this place; the light, the greenery, the French couple that owns it. Also, they have a strict no cell phone policy, so I can always count on them for a silent place to read or work.
66 Hope St., BKLYN
TAKE A GIRL FRIEND: HOTEL DELMANO
For oysters and rosé. It feels like a step back in time, and I'm a sucker for that feeling. Their tequila cocktail, Letters From Mexico, is also my favorite. And the ricotta.
82 Berry St., BKLYN
TAKE A GUY FRIEND: LUCKY DOG
For the Lagunitas, puppies and bluegrass. It's the first bar I went to in my neighborhood. I took my brother when he visited and couldn't get him out of there.
303 Bedford Ave., BKLYN
NINA ANAKAR IS IN CHARGE OF COMMUNITY MARKETING AT SWEETGREEN. MEET NINA.