MEET NINA ANAKAR
COMMUNITY MARKETING • SWEETGREEN
In a place like NYC, where trends are quick to come and go, “community” has become a buzzword that is so often used yet not practiced. Fitness has very much become a fad, making it tough to find people who care about actual health. When I met Nina Anakar, she embodied her community marketing role at sweetgreen, (the go-to salad spot that very much believes in selling much more than salad), so well, in such an authentic way, that my criticism and skepticism around people who work in these trendy marketing landscapes completely dissolved. Not only that, but I became a firm sweetgreen believer and backer. (Anyone who stands in that NoMad lunch line at 1 PM knows what dedication is).
There’s a calmness about Nina that makes sense when you find out she’s from San Diego. But there’s also a passion that drives her to see communities being served. Because of her ability to see where connection and community collide, our BWOB friends and family were the first to help open #sgwilliamsburg bringing people from across BK to N. 4th Street.
We asked Nina about her favorite, go-to spots in Brooklyn and her answers very much describe her while embodying sweetgreen’s mantra: where passion and purpose come together.
INTERVIEW: SARAH KIM
PHOTOGRAPHY: HERMAN YUNG
sweetgreen Williamsburg for lunch. We don't have an office in NYC yet, so I spend a lot of time in our restaurants. I've gotten very close with our team here, so it definitely feels like a home away from home. And the amount of kale I eat all week leaves me totally guilt-free on the weekends :)
162 N. 4th St., BKLYN